Privacy policy
Privacy Policy
At ALTA. Fragrances, we respect your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how ALTA. Fragrances, operated by Horizon Blue Solutions LLC ("ALTA. Fragrances," "we," "us," or "our"), collects, uses, discloses, retains, and protects personal information when you visit https://alta-fragrances.com, purchase our products, contact us, or otherwise interact with our services.
Our online store is powered by Shopify, which provides the ecommerce infrastructure used to operate our website and process customer transactions.
By using our website, you acknowledge the data practices described in this Privacy Policy. Where consent is legally required, we will request it separately.
1. Personal Information We Collect
Depending on how you interact with our store, we may collect the following categories of personal information:
Contact Information
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Full name
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Email address
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Telephone number
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Billing address
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Shipping address
Order and Transaction Information
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Products purchased
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Order numbers and purchase history
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Order values and applicable taxes
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Shipping and delivery information
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Returns, exchanges, and refund records
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Payment confirmation and transaction details
Account Information
If you create or use a customer account, we may process account details, saved preferences, and information associated with your purchase history.
Device and Website Usage Information
When you visit our website, certain information may be collected automatically, including:
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IP address
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Browser type and version
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Device type and operating system
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Approximate geographic location inferred from your IP address
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Pages visited and products viewed
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Referral sources
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Shopping cart activity
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Cookie identifiers and similar technical information
Customer Service Communications
We collect information you provide when contacting our customer support team, including messages, order-related inquiries, and supporting information necessary to resolve your request.
We do not intentionally request sensitive personal information that is unnecessary for completing purchases or providing customer support.
2. How We Collect Information
We may obtain personal information directly from you when you place an order, subscribe to marketing communications, create an account, contact customer support, or submit information through our website.
Certain technical information is collected automatically through our ecommerce platform, cookies, and similar technologies.
We may also receive information from service providers that help us process payments, deliver products, prevent fraud, verify transactions, and operate our business.
3. How We Use Personal Information
We collect and process personal information for legitimate business purposes, including:
Order Fulfillment
To accept and process purchases, confirm transactions, prepare orders, arrange shipping, provide delivery updates, and manage returns or refunds.
Customer Support
To respond to inquiries, resolve problems, investigate delivery issues, and provide information about our products and services.
Payment Processing
To facilitate secure transactions, verify payment status, detect potentially fraudulent activity, and process applicable refunds.
Website Operations
To maintain our website, remember shopping cart information, provide essential features, troubleshoot technical problems, and improve functionality.
Business Analytics
To understand how customers use our website, evaluate store performance, and improve our products and customer experience.
Marketing and Advertising
Where permitted by law, to communicate about products, promotions, and services, measure advertising effectiveness, and present relevant advertising.
Legal and Security Purposes
To comply with legal obligations, maintain business records, protect against fraud, investigate suspected misuse, and defend legal claims.
We seek to limit our collection and use of personal information to what is reasonably necessary for these purposes.
4. Shopify and Payment Processing
Our online store is hosted on Shopify, which provides the technology used to operate our ecommerce business.
When you purchase a product, Shopify and the applicable payment service providers may process information necessary to complete the transaction.
Depending on the selected payment method, this information may include your name, billing details, payment credentials, transaction information, and fraud-prevention data.
Payment credentials are handled by the applicable payment services and processors. ALTA. Fragrances does not intentionally store complete payment card numbers or card security codes in its own business records.
We may receive limited payment information, transaction references, billing details, payment status, and refund information necessary to manage orders and provide customer service.
Payment processors may also process information for their own legally required purposes, including fraud prevention, anti-money-laundering compliance, sanctions screening, payment security, and other regulatory obligations. For those activities, the payment processor's own privacy notice may apply.
Shopify may process personal information on our behalf to provide ecommerce services. It may also process certain information for its own purposes as described in its applicable privacy policies.
Where Shopify's enhanced services or network intelligence features are enabled, information about customer interactions may also be used to generate insights, improve services, support fraud prevention, or enable personalization and advertising features, subject to applicable privacy choices.
You can learn more about Shopify's data practices through its Consumer Privacy Policy:
https://www.shopify.com/legal/privacy/consumers
5. Cookies and Tracking Technologies
Our website uses or may use cookies, pixels, and similar technologies to support ecommerce functionality and understand website activity.
These technologies may serve the following purposes:
Essential Cookies
Necessary for website operation, shopping cart functionality, checkout security, authentication, and fraud prevention.
Functional Cookies
Used to remember preferences and improve browsing convenience.
Analytics Cookies
Used to understand website traffic, visitor interactions, and store performance.
Advertising and Marketing Technologies
Where enabled and permitted, used to measure advertising performance, understand campaign results, and deliver or personalize advertising.
Some technologies may be provided by Shopify, while others may be operated by analytics, advertising, or other service providers.
Where applicable law requires consent for non-essential cookies or tracking technologies, we request that consent through the privacy controls available on our website.
You may also control or delete certain cookies through your browser settings. Restricting essential cookies may affect shopping cart, account, or checkout functionality.
6. Marketing Communications
If you subscribe to our newsletter, provide the necessary consent, or otherwise qualify to receive marketing under applicable law, we may send emails about our products, promotions, special offers, and store updates.
You can unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.
You may also request removal from marketing communications by contacting:
Even after opting out of promotional emails, you may continue to receive essential transactional messages related to orders, payments, deliveries, returns, refunds, or customer service.
7. How We Share Personal Information
We may share personal information with trusted third parties when reasonably necessary for the purposes described in this policy.
These parties may include:
Ecommerce and Technology Providers
Including Shopify and services used to operate, maintain, and secure our online store.
Payment Service Providers
For payment authorization, transaction processing, refunds, fraud detection, and compliance obligations.
Shipping and Fulfillment Providers
To prepare orders, arrange deliveries, provide tracking information, and resolve shipment-related issues.
Customer Support Providers
To manage communications and assist with order-related inquiries.
Analytics and Advertising Partners
Where permitted, to measure website performance, understand customer interactions, and support marketing activities.
Professional and Legal Advisers
Where necessary for accounting, legal compliance, financial reporting, or the protection of our legitimate business interests.
Government Authorities
When disclosure is required by applicable law, valid legal process, or a lawful regulatory request.
We may also disclose information in connection with a legitimate business reorganization, acquisition, or transfer of business assets, subject to applicable legal requirements.
We do not authorize service providers to use personal information for unrelated purposes merely because it has been shared with them.
However, certain service providers may have independent legal responsibilities and may process information under their own applicable privacy notices.
8. Personalized Advertising and Data Sharing
Our website may use advertising and analytics technologies that process online identifiers, browsing activity, and information about interactions with our products.
Depending on the technology and applicable law, some disclosures to advertising partners may be legally classified as the "sale," "sharing," or use of personal information for targeted advertising, even when no personal information is sold in exchange for money.
Where applicable law provides the right to opt out of these activities, you may exercise that right through available privacy controls on our website or by contacting:
We also recognize legally applicable opt-out preference signals, including Global Privacy Control, where required and supported by the configured privacy controls.
We will process applicable requests in accordance with the relevant legal requirements.
9. Your Privacy Rights
Depending on your location and applicable privacy laws, you may have the right to:
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Request access to personal information we maintain about you.
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Request correction of inaccurate or incomplete personal information.
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Request deletion of certain personal information.
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Request a copy of eligible personal information.
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Request portability of certain information.
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Withdraw consent where processing relies on consent.
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Object to or restrict certain processing activities.
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Opt out of certain targeted advertising, data sales, or data sharing.
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Request additional information about how your personal information is used or disclosed.
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Appeal an eligible privacy rights decision where provided by law.
These rights are subject to applicable legal requirements and exceptions.
For example, we may need to retain certain transaction information to comply with tax, accounting, financial reporting, fraud-prevention, or other legal obligations.
How to Submit a Privacy Request
To exercise your privacy rights, email:
Please describe the request and provide enough information for us to identify the relevant records.
For security purposes, we may take reasonable steps to verify your identity or the authority of a representative submitting a request on your behalf.
We will respond within the timeframe required by applicable law.
Where legally applicable, you may also request reconsideration of a denied privacy request by contacting the same email address.
We will not unlawfully discriminate against customers for exercising their privacy rights.
10. Privacy Rights for United States Residents
Residents of certain U.S. states, including California and other jurisdictions with applicable consumer privacy laws, may have additional rights regarding their personal information.
Depending on the applicable law and whether ALTA. Fragrances meets its requirements, these rights may include access, correction, deletion, portability, and opting out of targeted advertising or certain data disclosures.
For California residents, certain personal information categories described in this policy may fall within the scope of the California Consumer Privacy Act, as amended.
Our collection may involve identifiers, contact details, commercial information, internet or electronic network activity, approximate location information, and transaction-related records.
We use these categories for the business purposes explained in this policy and may disclose them to the categories of recipients described above.
Certain advertising-related disclosures may qualify as sharing or a sale under applicable privacy laws.
Eligible residents may request applicable privacy choices by contacting:
An authorized agent may submit a request on behalf of an eligible consumer where permitted by law and subject to appropriate verification.
Nothing in this policy limits rights that cannot legally be restricted.
11. European Economic Area, United Kingdom, and International Privacy Rights
For individuals protected by the European Union General Data Protection Regulation, the United Kingdom General Data Protection Regulation, or comparable privacy laws, additional requirements may apply.
Where relevant, we rely on an appropriate legal basis for processing personal information, including:
Performance of a Contract
When processing is necessary to fulfill an order, provide purchased products, process payments, or deliver requested services.
Legal Obligations
When information must be processed or retained to comply with applicable laws and regulations.
Legitimate Interests
When reasonably necessary for fraud prevention, business security, customer support, website improvement, or other lawful business interests, provided those interests are not overridden by applicable individual rights.
Consent
Where consent is required, including for certain marketing communications or non-essential tracking technologies.
Eligible individuals may have the right to access, correct, erase, restrict, or obtain their personal information, object to certain processing, and withdraw consent.
Where applicable, individuals may also lodge a complaint with the relevant data protection authority.
To submit a privacy request or inquiry, contact:
We will handle requests in accordance with applicable law.
12. International Data Transfers
ALTA. Fragrances serves customers in the United States and other eligible international destinations.
Because our ecommerce infrastructure and service providers may operate in multiple countries, personal information may be transferred to, accessed from, or processed in countries other than the country in which a customer resides.
These countries may have different data protection laws.
Where international data transfers are subject to specific legal requirements, we rely on appropriate legal mechanisms and safeguards as required by applicable law.
Service providers are expected to handle personal information in accordance with their applicable contractual and legal responsibilities.
13. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy or to meet applicable legal obligations.
Retention periods depend on the type of information, its purpose, and relevant legal requirements.
Order and Transaction Records
Retained as necessary to process purchases, manage returns and refunds, maintain accounting records, comply with financial obligations, and address disputes.
Customer Account Information
Retained as needed to provide account services and manage customer relationships, subject to applicable deletion requests and legal exceptions.
Customer Support Communications
Retained as reasonably necessary to resolve inquiries, maintain service records, prevent fraud, and manage disputes.
Marketing Information
Retained while marketing communications are permitted and as necessary to maintain unsubscribe preferences.
Technical and Security Information
Retained for periods reasonably necessary to maintain website functionality, investigate security incidents, prevent misuse, and support lawful analytics.
When personal information is no longer necessary, we take appropriate steps to delete, anonymize, or securely retain it only where legally justified.
14. Information Security
We use reasonable administrative, technical, and organizational measures intended to protect personal information against unauthorized access, misuse, alteration, disclosure, or loss.
These measures may include restricted access to business systems, access controls, and security features provided by Shopify and other authorized service providers.
Payment-related information is processed through payment infrastructure designed for secure ecommerce transactions.
Although we take reasonable precautions, no internet transmission, storage system, or electronic service can be guaranteed to be completely secure.
Customers should also take appropriate steps to protect their account credentials and personal devices.
If you suspect unauthorized activity involving your order or personal information, contact support@alta-fragrances.com.
15. Children's Privacy
Our website is intended for a general audience and is not directed toward children under the age of 16.
We do not knowingly solicit personal information from children under 16 or intentionally target them with personalized advertising.
If we become aware that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to address the situation.
Parents or legal guardians may contact support@alta-fragrances.com with relevant concerns.
16. Third-Party Websites and Services
Our website may contain links to third-party websites, payment providers, shipping services, social media platforms, or other external services.
These third parties may operate independently and maintain their own privacy policies.
ALTA. Fragrances does not control the privacy practices of independent third-party websites.
We encourage customers to review the privacy policies of external services before providing personal information.
17. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our business operations, services, technology, or applicable legal requirements.
The current version will be made available on our website.
Where required by law, we will provide additional notice or obtain consent before implementing material changes to how personal information is processed.
18. Contact Information
For questions about this Privacy Policy, requests concerning personal information, or other privacy-related inquiries, contact us using the information below.
Store Name: ALTA. Fragrances
Business Entity: Horizon Blue Solutions LLC
Website: https://alta-fragrances.com
Customer Support and Privacy Contact: support@alta-fragrances.com
Business Mailing Address:
Horizon Blue Solutions LLC
2201 Menaul Blvd NE, Suite A
Albuquerque, NM 87107
United States
We are committed to addressing privacy inquiries fairly and in accordance with applicable legal requirements.
For privacy-related assistance, please contact support@alta-fragrances.com.